Sustainable vs Fashionable

  The idea of comfort clothing  stands with 3 f.

Feel

Fit

Fashion

But here the idea is people give the last f more importance, so ideally it should be feel, fit, fashion but most important factor for people buying behavior
is fashion, fit and feel. and this is the reason why sustainable clothing like handloom is lost importance pre covid. but now the consumer is aware, and companies vowed to exercise the sustainability are more focussed in sustaining their sole existence due to pandemic hit,